• Brad Johnson

"Perfection is the enemy of progress"

When you think about it a “first” is plagued with anticipation, expectation, ego, hope, and too often lofty goals of perfection. When at the 2018 Wine Bloggers Conference, a couple weeks ago, Ashley Trout owner/winemaker of Brook and Bull Winery and Vital Winery (a nonprofit winery supporting a local Walla Walla healthcare cllinic) said “perfection is the enemy of progress” during a panel discussion*.

Let that soak in for a moment: “perfection is the enemy of progress.”

I’m beginning to think “firsts” are overrated and quite frankly so is “perfection.” Rare are the times when any first is without error, without nervousness, and without flop sweats. Reflect back to your first kiss, first time driving, first important written assignment…well, you get it. It wasn’t perfect, but it was progress.

Just this morning I saw a posting that read: “One day or day one. It’s your decision.” (oh no, is two motivational quotes in three brief paragraphs too much, says my inner voice? I ignore it and move on). My new metric is progress, small incremental steps, moving me towards my goals and the first small step for me was to figure out a topic for my inaugural podcast episode. I struggled between choosing a big name winemaker or super-influential wine nerd; but after checking my ego at the door I thought it might be fun to do something a little different. Hence, my first show will be about those of us that eek out an existence along the fringes of the wine world.

I’m happy to report I’ll be interviewing two wonderful individuals for my first episode later this week in a segment I’m calling “Alternative Routes into the World of Wine.” There will be more about my guests once we get closer to the launch of the episode.

As I grow my podcast listenership I’d love to talk with wine writers, bloggers, influencers, wine makers, wine growers, distributors, somms and other wine nerds, wine store owners, competition judges and organizers, state organizations, AVA’s, tasting room folks and those of us in the inner and outer orbits of the wine world. Drop me a note if you want to join in!



*Tip of the Hat: Thanks to Cathie Jenks Schafer of the wine blog “Side Hustle Wino” for posting the wonderful quote on a Facebook thread which grounded me in the realization that “perfection is the enemy of progress.” Read her at: https://sidehustlewino.com

Full Disclosure Policy: In keeping with my policy of full-disclosure this posting is part of the agreement with the 2018 Wine Bloggers Conference (Zephyr Conferences) as a citizen blogger, discounted admission in exchange for 3 blog postings. This is the second of those postings.

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